On November 15, 2024, in Ho Chi Minh City, the 15th anniversary celebration of the KEIEIJUKU program was held with great ceremony, marking a significant milestone in the cooperative development journey between Vietnam and Japan. Nearly 500 alumni—business leaders from across the country—gathered to express gratitude to their mentors and further strengthen the close ties within the business community.
A 15-Year Journey: From Foundations to New Heights
Originating as a collaborative project between Vietnam and Japan, KEIEIJUKU has undergone a dynamic journey of growth and transformation. From its modest beginnings, the program has steadily established its reputation, attracting thousands of entrepreneurs nationwide.
Since its launch in 2009, KEIEIJUKU, implemented by the Foreign Trade University in collaboration with the Japan International Cooperation Agency (JICA), has become a solid foundation for the development of numerous Vietnamese enterprises. The program not only imparts modern management knowledge inspired by the Japanese Monozukuri philosophy but also fosters a generation of entrepreneurs centered on people, ethical business practices, and a spirit of self-reliance and resilience.
In 2017, the Vietnam-Japan Human Resources Development Institute (VJCC Institute) was officially established, integrating the efforts of two VJCC centers. This milestone has further enhanced training and strengthened connections within the business community.
- Impressive Numbers: Over the past 15 years, KEIEIJUKU has trained more than 1,000 business leaders. Alumni have successfully applied their knowledge to practical scenarios, contributing to improved product and service quality and promoting sustainable management and competitiveness among Vietnamese businesses.
- Expanding the Network: The KEIEIJUKU community continues to grow with the formation of regional chapters and clubs across many provinces. This extensive network serves as a platform for entrepreneurs to share experiences, learn from one another, and grow together.
- Innovation and Development: The program consistently evolves and updates its curriculum to meet the practical needs of businesses, incorporating knowledge on modern management, innovation, and digital transformation.
Core Values
Over the past 15 years, KEIEIJUKU has upheld its core values:
- People-Centric Approach: The program focuses on personal development, enhancing leadership, management skills, and strategic thinking for entrepreneurs.
- Community-Oriented Business: KEIEIJUKU fosters a spirit of community-driven entrepreneurship, making positive contributions to societal development.
- Learning and Innovation: The program provides opportunities for entrepreneurs to learn from the success stories of domestic and international experts while encouraging a spirit of innovation.
Future Vision
In the coming years, KEIEIJUKU will continue its mission of training and developing Vietnamese entrepreneurs, contributing to a strong and sustainable Vietnamese economy. The program will emphasize:
- In-Depth Training in Key Industries: Addressing the developmental needs of Vietnam's critical industries.
- Startup Community Development: Supporting startups and creating a vibrant entrepreneurial ecosystem.
- Connecting Vietnamese Enterprises with Global Markets: Expanding business collaboration opportunities between Vietnamese enterprises and international partners.
Acknowledgments and Gratitude
On the occasion of the 15th anniversary, we extend our heartfelt thanks to:
- Sponsors: For their unwavering support of the program over the years.
- Lecturers: For imparting invaluable knowledge to the participants.
- Participants: For their trust and commitment to the program.
Commitment to the Future
KEIEIJUKU will continue to expand and innovate, serving as a strong bridge between Vietnamese and Japanese enterprises while inspiring creativity, humanity, and sustainable development. This 15th-anniversary celebration stands as a testament to the meaningful, enduring, and progressive cooperation achieved thus far.
KEIEIJUKU – A Journey of Connection, Development, and Prosperity.

















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