On July 20, 2024, at Cat Van Loi Industrial Electrical Equipment Manufacturing Joint Stock Company, a training session specifically for office staff took place. The training session was directly instructed by expert Nguyen Thi Thanh Nga, from the project to enhance competitiveness of the Vietnamese private sector (USAID IPSC).
Training content
The training session revolved around important skills that help employees improve work efficiency, especially in the sales field. The main contents presented by expert Nguyen Thi Thanh Nga include:
1. Basic Sales Closing Skills:
- How to make a good impression on customers from the first minute.
- Essential steps to lead the conversation to a successful sale.
- Specific techniques and strategies to persuade customers.
2.Customer Communication Skills:
- The importance of listening and understanding customer needs.
- Effective communication methods help build lasting relationships with customers.
- How to tactfully handle negative feedback from customers.
3. Predict and Understand Customer Personality:
- Signs of identifying customers' personalities through communication.
- How to adjust your sales style to suit each customer.
- Apply psychological techniques to understand and predict customer shopping behavior.
4. Sell Your Style:
- Encourage employees to develop their own sales style, taking advantage of personal strengths.
- The importance of being confident and sincere in the sales process.
- How to build a personal brand in the eyes of customers.
5. Group Activities:
- Group exercises help employees practice newly learned skills.
- Create conditions for employees to exchange experiences and learn from each other.
- Encourage team spirit and collaboration at work.
Result
The training session took place successfully, receiving enthusiastic response from employees. Office employees had the opportunity to learn, hone new skills and immediately apply them to real work. At the same time, the spirit of teamwork and solidarity within the company is also enhanced, contributing to creating a more professional and effective working environment.
The training session not only helps employees improve their sales closing skills but also creates a solid foundation for developing sustainable customer relationships, thereby positively contributing to the overall development of the Joint Stock Company. Cat Van Loi Industrial Electrical Equipment Production.












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